
Unlocking Supply Chain Efficiency: What 20 Years of Partnership Can Teach Us About End-to-End Visibility
How a 20-Year 3PL Partnership Enabled a $22B Retailer to Scale Import Volume Without Adding Headcount
Twenty years ago, BJ's Wholesale Club was managing international shipments with spreadsheets.
At the time, the company was a $9 billion retailer operating 153 clubs and importing roughly 4,000 TEUs annually. As growth accelerated, BJ's leadership realized the existing approach wasn't sustainable. Managing global transportation through disconnected systems and manual processes would eventually become a bottleneck.
Today, BJ's is a $22 billion company with more than 260 clubs, nearly tripled import volume, and an international transportation and trade compliance team of just five people.
The difference wasn't simply technology.
It was building a long-term partnership supported by a single operating platform that connected people, processes, and data across the entire supply chain.
As Michelle Darling, Director of International Transportation at BJ's Wholesale Club, recently shared during a fireside discussion at TPM26 (her last before her current well-deserved retirement):
"We needed to have a partner and not just a provider."
That distinction has never been more important.
The Hidden Cost of Fragmentation
For supply chain directors, logistics managers, and import operations leaders managing high-volume global programs, the cost of fragmentation rarely shows up on a single invoice; it shows up everywhere else.
Supply chains have become increasingly complex, but many organizations still manage them through a network of disconnected providers, systems, and spreadsheets.
The result is often the same:
- Limited visibility across suppliers, transportation providers, and internal teams
- Delayed decision-making during disruptions
- Duplicate work across departments
- Reactive management instead of proactive planning
- Growing operational complexity that requires additional headcount
When disruption occurs, whether it's a tariff announcement, port congestion event, regulatory change, or supplier delay, the challenge isn't simply getting information.
It's knowing what action to take and having the ability to act quickly.
That's why leading organizations are shifting away from fragmented logistics models and toward integrated supply chain management built around a single source of truth.
What End-to-End Visibility Looks Like in Practice
The benefits of end-to-end visibility are often discussed in theory.
BJ's provides a real-world example of what it looks like at scale.
Over the course of its partnership with Century:
- Revenue grew from approximately $9 billion to $22 billion
- Import volume increased from roughly 4,000 TEUs to 11,000 TEUs
- The transportation organization added virtually no headcount to manage that growth
- A team of five manages international transportation and trade compliance
- During COVID, Century helped coordinate 44 emergency air freight shipments to secure critical PPE and operational supplies needed to keep stores open
As volumes increased and supply chains became more complex, visibility didn't simply provide information, it enabled productivity, scalability, and resilience.
One Provider. One Platform. One Source of Truth.
At Century, we believe supply chain visibility starts long before cargo reaches the water.
That's why our services are designed to manage and connect every stage of the supply chain:
Origin Cargo Management
Supplier coordination, purchase order management, booking management, consolidation, origin warehousing, and compliance oversight.
Result: Fewer vendor surprises, better container utilization, and supply chain control that starts before cargo moves.
Transportation Services
Ocean, air, intermodal, rail, drayage, and domestic transportation managed through Century Express and our global operating network.
Result: Optimized routing, carrier relationship leverage, and cost-efficient movement across every mode and lane.
Warehousing & Distribution
Transloading, fulfillment, value-added services, storage, and final-mile execution.
Faster throughput, reduced handling costs, and inventory that lands where it needs to, when it needs to.
Customs & Compliance
Customs brokerage support, trade compliance, regulatory oversight, CTPAT programs, ISF management, and duty optimization strategies.
Result: Avoid costly delays, reduce duty exposure, and stay ahead of regulatory changes — managed by experts, tracked in VIZIV®.
Technology That Connects It All
Every service operates through VIZIV®, Century's proprietary supply chain optimization platform, creating a single operating environment for customers and Century teams alike.
Result: One operating environment for your team and ours — so everyone is working from the same data, at the same time.
Beyond Visibility: Turning Data into Action
The true value of visibility isn't seeing what's happening.
It's knowing what requires attention.
One of the capabilities BJ's highlighted during TPM26 was VIBE™ (Validations Integrated by Event), Century's exception management framework built into VIZIV® that automatically monitors supply chain activity against your specific business rules and surfaces only what requires attention.
For example:
- Vendors booking shipments late
- Expired HTS classifications
- Regulatory holds
- Purchase orders at risk of missing delivery windows
- Booking quantity discrepancies
- Potential cost increases before cargo ships
Instead of reacting after a disruption occurs, teams can identify risks while there is still time to make adjustments.
As Michelle explained, exception management allows her team to quickly understand:
- Is cargo arriving too late?
- Has a vendor missed a booking deadline?
- Is a shipment creating unexpected transportation costs?
- Should a merchant intervene before the issue impacts inventory?
That's the difference between visibility and control.
Creating Visibility Across the Entire Organization
Perhaps the most powerful lesson from BJ's isn't about transportation.
It's about alignment.
For BJ's, supply chain visibility extends far beyond the logistics department.
Purchase order information flows across:
- Merchandising teams
- Distribution centers
- Regulatory departments
- Trade compliance teams
- Finance organizations
- Customs partners
- Drayage providers
The same platform that manages transportation also supports regulatory approvals, tariff code management, customs documentation, vendor performance tracking, and financial visibility.
When every stakeholder is working from the same information, trust increases and decision-making accelerates.
As Michelle noted during the discussion:
"We get very few of those calls anymore."
You know the ones - the endless requests asking where product is, whether a vendor shipped, or why inventory is delayed become unnecessary when everyone has access to the same trusted data.
Building Resilience Through Partnership
Technology alone doesn't create resilience. Relationships do.
One of the most consistent themes throughout the TPM26 conversation was trust.
Over two decades, Century and BJ's have continuously adapted together through growth, market shifts, compliance changes, COVID disruptions, transportation capacity crises, and evolving sourcing strategies. This wasn’t a relationship built on annual transactions. It was built around shared problem-solving.
When new challenges emerged, new solutions were developed together. Processes evolved together, and technology improved alongside operational requirements. That collaborative approach helped BJ's scale its business without scaling complexity at the same rate.
Simplify to Scale
In today's environment, supply chain leaders don't need more dashboards, more providers, or more disconnected data sources.
They need visibility they can trust, partners they can rely on, and systems that help them act faster when conditions change.
For organizations looking to build long-term resilience, Michelle's advice to fellow shippers was simple:
"Trust your partners. Don't find just a provider. Don't look at it as a one-year transactional thing... cultivate the relationship and learn to trust."
After nearly 20 years of partnership, and on the verge of retirement, she left the audience with one final recommendation:
"Just do the work and call Century."
See End-to-End Visibility in Action
Want to hear the full story?
Request access to Century’s TPM26 Fireside Chat with BJ’s Wholesale Club to learn how one of North America’s leading retailers scaled growth, increased efficiency, and strengthened supply chain resilience through a long-term partnership powered by VIZIV®.
Related FAQs
How do I scale supply chain operations without adding headcount? By consolidating visibility, vendor management, and transportation execution under a single platform and partner. When your 3PL manages origin, transportation, compliance, and exceptions in one system, your team spends time on decisions instead of coordination.
What should I look for in a long-term 3PL partner? Look for subject matter expertise, a proprietary technology platform built for your industry, and a track record of co-developing solutions alongside customers. Transparency and willingness to have honest conversations are as important as capabilities.
What is supply chain exception management? Exception management is the practice of automatically flagging only the supply chain events that require human attention: late bookings, regulatory holds, delivery risks. Then teams can act before disruptions impact inventory or cost.
How does end-to-end visibility reduce supply chain costs? By surfacing risks earlier, at origin, before cargo ships, teams can avoid premium freight, reduce demurrage, prevent late deliveries, and negotiate with vendors from a position of data rather than assumption.
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